In November 2005, after many months of planning a lifestyle journal, ‘E’ Lifestyle debuted with all of 60-pages, and redefined tomorrow as far as fashion and style are concerned.  Dubbed the dictionary of style, health and well-being, it parades the glam and jet set, the young and restless and upwardly mobile, the bold and the beautiful as well as the gracefully ageing and charming.

Capturing contemporary Nigerian styles, especially apparels made with African prints and laces, many life advancing tips are planted on the pages of the monthly magazine.